Businesses now know that social media like Instagram is the best platform where they can place their ads and market their products. The young generation today is content-hungry and want the best content to satisfy themselves.
The best marketing platform
The marketers need to post the best and relevant content in order to gain the attention of their audience. Instagram likes are important for them to know their reach. They come to know whether people are actually liking the content they are posting. If they have more likes they can continue posting similar content or if not then they can just stop posting it or maybe delete it. It is a source for them to know how much reach they have, how many people are actually accepting or liking their brand/product/service. If they have fewer likes they can create better content further and gain active instagram followers.
But in this race to achieve maximum likes and in order to get famous, many people engage in unethical activities, this can tarnish or harm the reputation of a person, so it is suggested not to manipulate likes on your posts. And there are many tools that can easily tell if someone has fake followers and likes. So, one should stay from using all these iniquitous activities.